BALLANTINE’S SCOTCH WHISKY AND AWARD-WINNING MUSIC DUO BLACK MOTION STAY TRUE THROUGH EXCITING NEW PARTNERSHIP
Staying true to what you believe in is not easy. It means going against the grain, forging your own path, ignoring criticism. It means trying something that no one else has done before. It means believing in yourself, even when others don’t.
For Ballantine’s Scotch Whisky, staying true has meant that is has become one of the world’s most awarded and widely enjoyed whiskies. For Thabo Mabogwane and Bongani Mohosana, it has meant success as the award-winning music duo, Black Motion.
Staying true also means partnering with those who share your values – and Ballantine’s is excited to announce a new partnership with Black Motion that will bring to life their shared values of authenticity, self-belief and the pursuit of uncompromising success.
“Ballantine’s is about authenticity, flair, self-belief and inspiring people to have theconviction to stay true,” says Daryl Dixon, Ballantine’s SA Brand Manager. “We saw these same traits in Thabo and Bongani through their music and how they achieve success. They have worked incredibly hard to get where they are, and have stayed true to their sound all the way. Their values fit perfectly with Ballantine’s ethos of uncovering, showcasing and supporting authentic musical talent.”
Ballantine’s credentials as the number 1 Scotch whisky in Europe and the world’s number 2 Scotch whisky by volume having long been established, and reaffirmed with every serve. The brand’s music credentials have been growing year on year. Ballantine’s has been staying true to its support of local music and exceptional talent through its previous partnership with world-renowned artist Black Coffee, and its hosting of Boiler Room ‘Stay True South Africa’ in March 2015 and again this year. International DJ’s Henrik Schwarz, Move D, Fred P performed, supported by Julian Gomes, Kid Fonque, Jazzuelle and Fosta.
“The music leads first. It’s not about celebrity,” says Thabo of Black Motion. “When the sound changes, we don’t follow. We keep on doing our music our way and pushing it. We want to be taken seriously as artists, and staying true to our sound and our art is key to that.” The duo is known for creating unusual sounds in their music and on stage they mix traditional instruments like African and Latin drums with modern DJ decks. Most recently Black Motion have been nominated for a Wawela Music Awards (Best Duo or Group) and a
South African of the Year (SATY) Award (Music Artist of the Year).
This partnership will see a year-long collaboration between Ballantine’s and Black Motion that kicks off with a powerful campaign this September across television, radio, print and online. Look forward to a series of events, incredible music, a new album release, collaborations and, of course, exceptional whisky. To see an exclusive teaser of what’s coming, watch this video on Ballantine’s Facebook page: https://www.facebook.com/BallantinesSouthAfrica/videos/668053680020285/
More about Black Motion
The 2015 SAMA award-winning duo, Black Motion, started producing music in 2009. Both Thabo Mabogwane (29) and Bongani Mohosana (28) had been dancers and we inspired to create music of their – music they could dance to. This led to a series of singles produced for DJ compilations before they released their first successful 2010 song, ‘Banane Mavoko’. The song would later receive Metro FM and Channel O award nominations, and also win a Mungana Lonene FM music award for best dance song.
To date, the duo have released three albums – with their 2014 ‘Fortune Teller’ album reaching gold status in just one month – and winning a 2015 SAMA for Best Dance Album. On stage the duo makes use of DJ decks (Bongani) and a complete set of African and Latin drums (Thabo). The energy they bring on stage is livened by their dance routines they incorporate into their performances. Off stage Black Motion are style and fashion enthusiasts who have the same synergy with their look as they do with their performances and recordings.
About Ballantine’s Scotch Whisky
Ballantine’s is the No 1 Scotch whisky in Europe and the world’s No 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to its 40-year-old, is the most extensive in the world of blended Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
Join Ballantine’s online to stay up-to-date on news, events and announcements on this exciting new partnership
ISSUED BY ONE-EYED JACK ON BEHALF OF BALLANTINE’S SOUTH AFRICA